The Long Tail

The Long Tail is about how our economy and culture is shifting from mass markets to million of niches.

This fascinating Wired article written by Chris Anderson, editor-in-chief of Wired, in October 2004, is now becoming a book.

The article (and the forthcoming book) is about the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect”–the new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.

What I find interesting is that he has a blog about the book which is an experiment on writing a book in public. He discusses source material and asks for (and gets lots of) feedback about ideas.

Anderson has a very interesting background. He started with studying Physics and doing research at Los Alamos and then spent 6 years at the scientific journals Nature and Science. Then he was with the Economist for seven years in various positions before becoming editor-in-chief at Wired in 2001.


Leave a Reply